Talleres Cortés, which opened its doors in 1951, starts 2018 with new objectives after having consolidated a secure trajectory in the creation of moulds for the ceramic sector. From its factory in Alcora, the company has achieved a portfolio of clients attracted by the confidence and the permanent will to renew. In a sector in constant change, the adaptation to the new circumstances and desires of the client has made the competition an added value to the mission of Talleres Cortés.
A reference to the ceramic moulding of the province, the firm has overcome the challenge posed by the economic crisis in society as a whole, and especially in the sector, prepared to face new challenges. Among others, the adaptation to the new claims of the clientele is strengthened and this is demonstrated by the investment made in recent years to acquire the machinery with which to meet the demand for large pieces that have been imposed as a new market trend.
Their new interests do not end there. The web www.designscortés.com is the first online store for the purchase of designs for ceramic moulds, a portal that also offers a virtual catalogue with exclusive designs that include precision moulds, templates, rubber bands or punches. Thus, the client has the opportunity to buy and receive the product with the greatest speed at competitive prices and excellent after-sales service, with the same guarantees offered by the physical store. Not in vain, the 24-hour technical assistance, together with the manufacture and repair of all types of moulds, completes an integral service.
Adapting to changes is vital to stay in a demanding market and digital tools contribute to this, but also the commitment to innovation and design that Talleres Cortés has imposed. In fact, the creation, adapted to personalized service, stands as an essential pillar in the structure of the company. The philosophy of Cortés has not changed despite the passage of time: offering a unique product to a unique client. Wherever you are.
Peru: the expansion of Cortés
This fact, together with the ambition to develop new projects, led the company to open the subsidiary Cortés Moldes Perú in 2009 to meet the demand of America. To the clientele of Europe, Africa and Asia there was added a new market that today brings a new value to the company and the vocation to keep growing.
And this has also contributed to the technological capacity of a company that continues to research large formats and digital inkjet decoration. R & D & I is solved by investing in the future and in the present. Talleres Cortés has incorporated into its team a new CNC, a rectifier of flat surfaces and a vulcanized press to add in that effort for modernization.
In this sense, the Alcora factory is fully immersed in the process to implement Industry 4.0 and also extend it to its customers. The digitization of the workshop and the flexibilization of the production chain add the effort to show in real time the state of the product. It is a revolutionary process that requires dedication and financial support for those who do not think Cortes spare resources. The quality control exceeds the guidelines followed to date to be part of a more intense, more ambitious project.
We refer at this point to the continuous improvement of the product, which is undoubtedly the biggest revolution in the industry in modern times. The smart factory, designed to take advantage of the technology of the moment, has come to stay (and to be perfected) and Talleres Cortés will grow with it.
Making technology compatible with the customer is one of the challenges of the future, but a human team with solid and professional training has already enabled the terminals to be digitized so that all the parties involved can check the status of the goods in real time.
The polyvalence of the workshop has marked the trajectory of the company from 1951 to the present. After 66 years of dedication, Talleres Cortés is a benchmark in ceramic moulding beyond the national market.
This is demonstrated by an extensive and solid portfolio of clients, the strict internal quality control and the external audit to which their production processes are subjected. This is how a chain that aspires to perfection works.